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Overview

The Graphic Design MA is part of the School of Art and Humanities MA Art & Design Suite, an innovative approach to postgraduate taught education that brings together disciplines from across art and design to produce a collaborative programme of courses that foreground the shared practices, processes and values of art and design in the 21st century.

Graphic Design is at the forefront of the design world – creating brand imagery and curating a global audience. Graphics is made up of many different creative processes and inhabits a multitude of contexts.

The Masters course provides an opportunity for you to hone your professional approaches to the discipline. In the creation of graphic design for different commercial and creative platforms, the world of the designer occupies both physical and digital arenas. Increasingly innovative and dynamic modes of production shape our communication tool of the future. The course offers continuing students or graduates from creative art and design subjects with an opportunity to enhance their knowledge, creative skills and employment prospects.

Our course aims to enable you to:

  • Critically appraise the importance of social, ethical, technological and cultural dimensions of graphic design as applied to your personal practice and that of others.
  • Evidence advanced knowledge and understanding of graphic design and its current and emerging global applications such as, but not limited to, signage, branding, packaging, online communication, user-experience, motion graphics.
  • Systematically plan, negotiate and implement topical research to substantiate a coherent body of advanced graphic design practice.
  • Contribute to the principles and processes of graphic design in supporting innovation within commercial or creative industries.
  • Evidence awareness and relevance of your work in relation to professional standards in graphic design practice such as through high-quality proposals and presentation responding to design problems, client expectation or market opportunity.

Our course aims to encourage you to push the boundaries of graphic practice with the development of innovative and imaginative concepts and ideas relevant to the design of graphic products and artefacts. We will introduce you to a variety of platforms and a range of situations and contexts within which graphic design sits, enabling you to experiment, expand, progress and communicate your ideas through different forms and processes, both digital and print-based.

Key Information

Entry requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in a relevant subject or an equivalent professional qualification.
  • Alternative qualifications and/or significant experience may be accepted, subject to approval.
  • International students with qualifications in 'creative' or 'practice' subjects should submit a digital portfolio (pdf) of work with their application.
  • All suitably qualified applicants are normally invited in for an informal chat with a portfolio or considered for admittance under alternative arrangements.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Start dates

21 September 2026

11 January 2027

Duration

1 year full-time

Course Detail

Research Methods and Project Proposal

On this module you will be encouraged to explore how different research methods underpin all kinds of creative practices. The module introduces you to current research themes in art and design. In the past we have explored topics such as: developing concepts through thinking and making, using archives in creative practice, working with objects of material culture, analysing digital transformations, practising psychogeography in the urban environment, tackling the anthropocene and environmental issues of the twenty-first century. As thinkers and practitioners you will work to develop an understanding of the different research approaches you might design and use to enhance and transform your ideas. You will be introduced to a range of practice-led research methods which may include: creative and design thinking, user-centered methods, practice-led approaches, cultural analysis, historical/archival research and market-driven data capture and analysis. The module helps to equip you with a tool kit of research skills to guide you in the development of a project proposal or working brief for your Master's study. The module is made up of lectures, guided seminars and small group tutorials which will support you in building a solid foundation to lead you through your studies.

Creative Innovation and Entrepreneurship

This module aims to introduce you to key features of innovation and entrepreneurship within the context of the cultural and creative industries. Depending on your future aspirations we will help you to build your knowledge and understanding of different approaches to creative innovation (social, ethical and sustainable aspects), provide guidance on business start-ups, and assist you in your professional skills development (commercial awareness, self-management, problem-solving, team working, communication strategies), including searching for marketing, promotion, consultancy and funding opportunities specific to your subject. The module involves lectures, seminars and practical projects where you will experiment with the tools and techniques of creative innovation. There will be opportunities for group projects and cross-disciplinary working on this module.

Creative Studio

This module enables you to explore a range of advanced creative concepts and practices across Art and Design working alongside other students in a mixed-discipline cohort encompassing Art and Communication, 3D Design and Fashion and Textiles. You will identify starting points for your studio practice through supported and scheduled access and interaction with a range of specialist workshop facilities and digital making processes which in turn inform the potential of material investigation as a core part of your refocused enquiry-led practice. The module comprises three discrete but interlinked phases of development: Conceptual Direction, Creative Contexts, Critical Processes.

Professional Platforms Art and Communication

Working alongside other students within Art and Communication, this practice-based studio module advances the professional orientation of your creative practice. Specialising in your chosen area of practice, you will be supported to produce a body of practical work supported by specialist and inter-disciplinary workshops that will explore the hybrid and expanded nature of your discipline that arises out of contemporary culture. You will be encouraged to push the direction and development of your specific project through processes of risk taking, problematisation and creative thinking, related to your professional context. In doing so you will develop a deeper understanding of professional directions, audience, context and creative platforms.

Graphic Design Major Study

Working with a robust proposal you will rigorously test language, techniques, material approaches, and technologies of pre and post production to realise a unique creative practice. The work you make will demonstrate a focused interrogation of contemporary practice informed by technological, social, cultural, ecological, theoretical and professional contexts. You will test your knowledge and understanding of appropriate publishing formats at key stages and present the culmination of your creative innovations in a showcase portfolio. Your individual project may evidence exemplary approaches to graphic design using typography, visual communication, experiential design, UX/UI, code, motion design, VR/AR, print, sound, advertising, branding and/or other hybrid and transdisciplinary forms.

This course has modules making up 180 credits over the 12 months, with each credit being 10 hours of study (1800 hours in total). An average of approximately* 10% (232 hours) of the study time on this course is spent with your tutors in lectures, seminars, tutorials, practicals and workshops. The remainder of the time will be spent on independent study. Assessments take place through a variety of a variety of strategies, including a combination of written reports and presentations.

Subject to mode of study. *Based on current core and compulsory modules.

Calculated using data from the academic year 2024/25, as of November 2024.

Teaching

The teaching year for most courses normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Teaching on other courses including professional courses, postgraduate taught, research, distance learning and apprenticeship may have other start dates including January and May. All start dates can be found on each course page and term dates are also available. Students on a full-time course may have to attend every day of the week. Students who choose to study a full-time course on a part-time basis will generally attend modules at the same time as our full-time students. Timetables are normally available one month before registration.

Our courses are taught at our University campus and you can expect that your lectures and seminars will be held face to face, except in cases of emergency or if specifically stated otherwise in the module description.

Feedback

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Progression

You may progress to the next stage of your course or research degree, subject to meeting University assessment criteria and professional, statutory or regulatory body guidelines.

  1. Triple proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2024). So, you’ll learn from some of the best, helping you to be the best.

  2. We are first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 22 since 2008 (2023 data).

  3. We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

What can I research?

Research plays an important role in informing all our teaching and learning activities. Through research and enterprise our staff remain up-to-date with the latest developments in the field, which means you develop knowledge and skills that are current and highly relevant.

For more information, visit the Centre for Cultural Ecologies in Art, Design and Architecture

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Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

The Office for Students (OfS) is the principal regulator for the University.

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