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Business Intelligence and Analytics (Professional Practice) MSc

Overview

Want to advance your skills in data analytics and business decision-making? Our MSc in Business Intelligence and Analytics (Professional Practice) is designed to equip you with the expertise needed to excel in today’s data-driven business world, where organisations are increasingly relying on analytics to gain a competitive edge.

Designed for international students, this course combines academic excellence with hands-on, practical experience. Alongside your studies, you’ll benefit from a 6-month placement opportunity, allowing you to apply the skills and knowledge gained during your 12-month taught course in a UK business environment.

If you're aiming to master the art of turning data into actionable insights, this course is ideal. With a focus on analytics techniques, data visualisation, and business intelligence, you'll learn how to extract, manipulate, and present data in ways that drive strategic decisions. By integrating management science theories and advanced analytical tools, our course prepares you to solve real-world business challenges through the power of data.

You'll gain hands-on experience with specialist software commonly used in the industry, such as SAP ERP, ARENA, SPSS, Tableau, Python, Tableau, Python and Excel Solver. These practical skills, combined with a deep understanding of analytics and decision-making techniques, will enable you to meet the growing demand for data-savvy professionals in the marketplace.

Key Information

Entry requirements

Entry requirements for Professional Practice courses are normally:

  • An Honours degree (2:1 or above) or equivalent professional qualification, in any subject.
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 7.0 overall with no element lower than 6.5 (a minimum of TOEFL 550 (Computer Based Toefl 213) score) or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Start dates

21 September 2026

11 January 2027

17 May 2027

Duration

18 months with placement

Course Detail

You will study the following modules:

Core modules:

Statistics and simulation modelling

This module will introduce you to the field of Statistics and Simulation modelling. A range of features of the area such as Linear regression, Multiple regression, forecasting and discrete event simulation modelling form part of this module. This module aims to enable you to evaluate a business problem, identify the most appropriate modelling approach to be used, verify and validate results and present a detailed analysis.

Management Science Modelling

This module will introduce you to the field of management science modelling. A range of features of the area such as spreadsheet modelling, optimisation, linear programming network models and nonlinear optimisation model will be developed, explored and analysed using appropriate computer software tools. Using a number of different case studies, this module will enable you to evaluate a business problem, identify the most appropriate modelling approach to be used, verify and validate results and present a detailed analysis.

Managing Big Data

With many industries generating huge volumes of data almost continuously the challenge for these industries is understanding how this data can be utilised for developing organisational value. This module introduces the field of Big Data, sources, management and visualisaiton. The module will evaluate and consider a range of features in the area, and provide opportunity to work with multiple online and offline data sets, investigate ethical issues around the data and explore different data collection strategies. Experience in these areas gives a holistic overview of organisational challenges and an informed perspective in decision making through the utilisation of big data.

Data Analysis and Visualisation

This module will introduce students to the field of Data Science which focuses on Big Data and its visualisation. Students will consider a range of features of the area such as statistical analysis, data collection, computing, the compilation of complex models and data visualisation. This module will enable students to devise, employ, justify and explain a piece of research to an audience of academics or professional business people.

Intelligent Business Information Systems

This module will review the principles and applications of information systems and business intelligence in different types of businesses and organisations. The role of information systems and business intelligence in modern operations and supply chains will be reviewed and discussed. The most recent advances in technology, their applications and implications in managing businesses will be discussed. Different types of information and enterprise systems and software will be reviewed and discussed in this module. Issues to be considered in the implementation and use of these packages will be highlighted.

The Global Professional

In today’s highly mobile and interconnected world of business, you will undoubtedly find yourself working with culturally diverse teams, partnerships and customer bases. It is therefore essential that you are able to offer future employers, colleagues and other stakeholders an adaptable interculturally aware and responsive approach. In the light of that, this module fosters transferable skills fundamental to global employability. Your professional and personal development will be guided through the application of the eight CIPD Behaviours, University of Huddersfield’s target Graduate Attributes, and key Intercultural Effectiveness skills and mindsets. As you develop professionally through your subject studies you will increase consciousness of your individual cultural make-up and the impact of this on behaviour, relationships and worldview in order to navigate beyond the borders of your own culture. You will develop a conscious approach to effective global practice, responding positively to difference, and constructing strategies to deal with intercultural workplace encounters.

Your course provides you the option to select from 2 modules which may include:

Leading Managing and Developing People

This module explores the links between people management practices and positive organisational outcomes and how these are achieved in different types of organisational contexts. Focusing on leadership, flexibility and change management, the aim being to help students become effective strategic managers as well as effective HR specialists, managing others fairly and effectively and increasing levels of engagement, commitment and performance.

Global Business and Human Rights

As more and new corporate and trading actors emerge onto the global commercial scene, questions as to the relationship between business and human rights increasingly raise profound and intriguing problems of law and policy. This module, alert to historic developments, and drawing on principles of international law, investigates how national, regional and international initiatives to regulate the ever-changing dynamics of financial and cultural globalisation, are affecting respect for human rights in contemporary society. Your study will focus on some of the key dilemmas and opportunities arising from shifts in power dynamics towards non-state actors, enquiring as to how the UN’s negotiation and legal frameworks are adapting for the purpose of protecting rights and ensuring the viability of trading networks in the 21st century.

Final Project

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Research Route

Research Methods

This module aims to provide you with foundation concepts of research methods to prepare you to conduct your own research. It will introduce you to different types of research approaches available to researchers, how to formulate good research questions, how to review academic literature in the research process, how to select the appropriate data collection techniques, how to carry out the data analysis and write-up. The module should provide a solid basis for you to develop your skills further in your own research project.

Individual Research Project

The Individual Research Project provides an opportunity to pursue your own interests and engage more deeply with your subject by completing an in-depth piece of research work using relevant research methods. Working autonomously, but under the guidance of a supervisor, you will make choices about the most appropriate methods and then conduct your own research project. Through the Individual Research Project, you will have the opportunity to greatly enhance your own knowledge and skills. The research will be presented in written format using academic conventions recognised in your field.

Consultancy Route

Consultancy Skills

This module prepares you for the Group Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will be given an opportunity to explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting.

Group Consultancy Project

The Group Consultancy Project provides you with the opportunity to engage in a ‘real world’ live client brief. You will work in small teams and will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analysing the information and make recommendations to the client. As part of this module, you will also need to evaluate how principles of ethics, sustainability and responsibility influence your professional decision making.

New Venture Creation

New Venture Creation

The module will encourage you to develop your entrepreneurial mind-set, and help you understand the challenges and opportunities of starting and running a new venture. Your entrepreneurial skills and abilities will be guided through the application of different entrepreneurial tools and techniques – as well as practical exercises - that should enable you to assess your own entrepreneurial readiness, while preparing for the risky, uncertain and challenging environment of creating new ventures.

Launch a venture

The module provides you with the opportunity to take the practical steps to initiate a new venture or facilitate growth and innovation in an existing venture. The focus is on developing an understanding of business practicalities through action, reflection and case study. The module encourages you to acquire the knowledge, skills and attitudes for practice, recognising that you may be at different stages and working on different issues at the same time. Supervision and action learning sets provide flexible support to enable self directed learning to facilitate start up and business development initiatives with existing businesses.

MSc Professional Practice Placement

The Professional Practice module gives you an opportunity to reflect on your personal and professional development and put theory into practice through professional work experience. This route must be chosen at the point of application by selecting the specific MSc (Professional Practice) route as the placement adds a further 6 months to your duration of study. Due to the competitive nature of the placement route the Professional Practice course has limited availability and places are capped.

Placements are not guaranteed and are secured through a competitive process. You may be required to undertake formal application processes and interviews with placement providers in order to successfully secure a work placement.

Assessment of this module is in the form of a reflective log

This course has modules making up 240 credits over the 21* months, with each credit being 10 hours of study (2400 hours in total).

An average of approximately** 44% (728 hours) of the study time on this course is spent with your tutors face to face in lectures and seminars.

The remainder of the time will be spent on independent study. Assessments take place through a variety of exams, coursework, etc.*

*Subject to mode of study.

**Based on current core modules.

Calculated using data from the academic year 2024/25, as of November 2024.

Further information

The teaching year for most courses normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Teaching on other courses including professional courses, postgraduate taught, research, distance learning and apprenticeship may have other start dates including January and May. All start dates can be found on each course page and term dates are also available. Students on a full-time course may have to attend every day of the week. Timetables are normally available one month before registration.

Our courses are taught at our University campus and you can expect that your lectures and seminars will be held face to face, except in cases of emergency or if specifically stated otherwise in the module description.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

You may progress to the next stage of your course or research degree, subject to meeting University assessment criteria and professional, statutory or regulatory body guidelines.

  1. Triple proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2024). So, you’ll learn from some of the best, helping you to be the best.

  2. We are first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 22 since 2008 (2023 data).

  3. We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

Placements

This course offers you the chance to undertake a 6 month placement at the end of the taught element. A placement can help you build on the knowledge and skills developed on the course.

The placement is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with work experience are generally much more attractive to employers.

Our Employability and Placements Office are available to support you in finding placement opportunities and can provide advice in areas such as interview skills and preparing CVs and covering letters.

THE Business School of the Year


Huddersfield Business School is the Times Higher Education Business School of the Year 2023.

In December 2023 we were named Business School of the Year 2023 at the Times Higher Education Awards. The award recognises our work in embedding the School in the local region, supporting communities and enhancing organisations. Judges commended us for our “very clear purpose and identity” and programmes of work, which “aligned brilliantly with the distinctiveness of the region”. “The school has delivered fantastic evidence of impact and outcomes, such as job creation and high levels of engagement to the benefit of students, the local community, employers and the economy”. 

Discover more about the course

Your Career

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Professional Links & Accreditations

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Career Support

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Inspiring Graduate

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Further Study

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Research Excellence

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Student Support

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Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

The Office for Students (OfS) is the principal regulator for the University.

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